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(left to right): Avery Schmeisser, Marketing Director, Sauza Tequila; Martha Plimpton, actress/Pure Film celebrity judge; Caroline Bock, Senior Vice President Marketing and Public Relations for Bravo Networks; Marjory E. Leposky, filmmaker

Press Release

                     SAUZA TEQUILA AND THE INDEPENDENT FILM CHANNEL 
                         TEAM UP TO CREATE THE "PURE FILM EXPERIENCE"
                             Promotion to Include: Independent Film Competition, On- Premise 
                                         Event Nights and Consumer Sweepstakes
 

WESTPORT, CT (May 8, 2001) - Sauza Tequila and The Independent Film Channel (IFC) have teamed up to launch the Pure Film Experience, an exciting promotion centered on the creation of independent film by emerging directors. As part of the program, the IFC conducted a search for five of the most talented emerging film directors in the country. These five directors will then each create film-shorts titled "Stay Pure." One filmmaker's short will be selected to receive a special VIP screening - and potentially air on the Independent Film Channel.

Filmmakers selected for the program will shoot their "Stay Pure" short films between mid-April and June 2001. The primary locations for shooting will be local clubs/bars and restaurants running "Pure Film" event nights.

Once all short films have been completed, IFC celebrity judges and board members will select one winning submission to potentially air on the channel. The winning submission will also be screened at a special Sauza Pure Film Premiere and exclusive party. The winning film director will also receive a small grant. The public will be encouraged to track the progress of the directors by logging onto www.ifcRANT.com and www.sauzatequila.com websites.

"The Pure Film Experience is an opportunity for us to discover and support emerging talent in film, and we're excited to be in a position to raise awareness for these gifted directors," said Avery Schmeisser, Marketing Director at Allied Domecq Spirits and Wine, USA, Sauza's importer. "We are pleased to partner with the Independent Film Channel on this project. The pure art of filmmaking is similar to the pure art of making tequila - both take the passion and vision of individuals to create an exceptional product."

"IFC is very excited to partner with Sauza and the other partners for Pure Film," remarked Caroline Bock, Senior VP Marketing and Public Relations, IFC. "The project perfectly reinforces the company's mission to nurture and provide a forum for emerging talent."

"TRAVELOCITY MAGAZINE is psyched to be a partner of the national Pure Film promotion with Sauza and the Independent Film Channel," said Randal Kazmierski, publisher, TRAVELOCITY MAGAZINE. "Sauza and the Independent Film Channel have created a cuttingedge program for up-and-coming film directors in the marketplace, and we believe this unique film concept will appeal to the TRAVELOCITY MAGAZINE reader."

About Sauza:

Sauza's award-winning portfolio of tequilas include: Sauza Silver and Sauza Gold in the premium category, Homitos and Conmemorativo in the super- premium category; and Galardon, Tres Generaciones and Triada in the ultra‑premium category. For more information on Sauza, log onto www.sauzatequila.com.

            Allied Domecq is a dynamic marketing-led brands business, which operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong consistent cash flows. These brands include Ballantine's, Beefeater, Kahlua and Sauza and Baskin-Robbins, Dunkin' Donuts and Togo's. For the 1999-2000 financial year, Allied Domecq achieved a profit of £487 m on turnover from continuing businesses of £2.6 bn. Visit the group's website www.allieddomecqplc.com for more information on Allied Domecq and its brands.

About IFC:

The Independent Film Channel (IFC), managed and operated by Bravo Networks, is the first and most widely distributed channel dedicated to independent film presented 24 hours a day, uncut and commercial-free. IFC Entertainment, a division of IFC, consists of IFC Productions, a feature film production company; IFC Films, a theatrical film distribution company; Next Wave Films, established to provide finishing funds and other vital support to emerging filmmakers; and IFC Originals, which produces cutting-edge original programming for the network. In addition, IFC Productions launched InDigEnt, an initiative that helps established filmmakers shoot productions on digital video for the big screen.

About Travelocity:  

Dallas - based TRAVELOCITY MAGAZINE is published six times a year and carries a national circulation of 250,000. Harnessing the power of the Web's leading booking site, TRAVELOCITY educates readers on how to book all their trips faster and cheaper. An atypical travel magazine, TRAVELOCITY combines the power of honesty, humor and irreverence with topics radiating from travel into the world of technology, sports, business, gear, adventure, relationships and fitness - all for the tech-savvy traveler. TRAVELOCITY MAGAZINE Is on the Web at www.travelocitymag.com.

        For a complimentary copy or media kit of TRAVELOCITY MAGAZINE, please contact Yvonne Anguiano at 817.931.1446 or via e-mail. 

Allied Domecq Spirits, USA •  355 Riverside Avenue •  Westport, CT 06880

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